
A simple, consistent structure is used across every engagement, regardless of the size or scope of the business.
A conversation to understand the business, its current marketing activity and the challenges it is facing.
Agreeing which areas matter most right now, and defining a realistic scope of work around them.
Structuring the agreed work into a clear plan, with responsibilities and timing set out.
Coordinating marketing activity as it runs, keeping it aligned with the agreed priorities.
Checking progress against priorities and adjusting direction for the next phase of work.

A defined piece of work with a clear scope and endpoint, such as a positioning or strategy review.
Continuous coordination of marketing activity over time, reviewed and adjusted at regular intervals.
Periodic input on specific marketing decisions, without full day-to-day involvement.
Scope is defined around the business rather than fitted into a predetermined offer.
Progress is reviewed at agreed intervals so priorities stay current.
Updates and decisions are communicated clearly, without unnecessary layers.
Engagements can run as a single project or continue on an ongoing basis.